The Lego Organization History

The Seglar company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He fought to make ends meet in the absolute depths of the 1930s, but the smaller prototypes he previously made of things like ironing panels and ladders had superb potential for the reason that children’s toys. He named the business Seglar after two Danish phrases, leg and godt, meaning “play well. ”

In 1958, he created the iconic profano brick with pontoons inside that means it is interlock with other lego pieces. This groundbreaking innovation changed distinguishly the company and allowed it to develop at an unbelievable pace.

By 1960s, Profano had widened its international reach and began building toys underneath license in North America by using a arrangement with luggage manufacturer Samsonite. The business also developed selling packages with all the portions needed to build a specific model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, Village (later has been renowned Seglar City), and FabuLand.

In the 1970s, Lego had taken a remarkable step forward having its introduction of Lego figures that experienced movable arms and legs. The company as well began employing more vinyl and presenting larger prevents for younger children, a range called Duplo. In the eighties, Lego’s revenue grew at an amazing rate of ten percent every year, inspite of overall toy industry product sales growth scaling down.

Today, Lego is a substantial global business with earnings of more than $5. 8 billion and one of the most coveted brands in the world, ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. However it still feels less just like a ruthlessly industrial giant plus more like an good old family good friend.

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