The PROFANO brick has turned into a worldwide experience that is all the a part of the cultural cloth as Billund, the little community in Denmark where all this began. However the company’s evolution into a market giant was not without the promote of challenges and obstacles. One of those arrived 1942 because a warehouse flame consumed almost all of00 the model manufacturer’s today lego fan tomorrow it architect and vdr provider wooden stock, leading Ole Kirk Christiansen to make an important decision.
This individual decided to transfer the company far from wooden toys and toy cars, which had been the bread and butter, and move into plastic toys. It could be a major modify for the family-owned provider, and one that was not initially well received.
A journalist noted that “plastics will not replace great, solid wood. ” But Godtfred Christiansen persevered and started to try out new styles that applied plastic. The first tentative step was your introduction belonging to the Automated Binding Bricks that held together to avoid block podiums from toppling on children.
The new Seglar bricks did not become the iconic toy that we know today right up until 1949. Right up until then, the interlocking bricks were more of a construction plaything than a proper building gadget. It was also not till 1958 that your satisfying clicking coupling program started to be a standard characteristic.
Throughout the 1971s, the company persisted to build up in production and market reach. The company added Legoland subject parks into the mix and announced more advanced packages that were aimed toward older people, including the Technic line of bits such as axles, gears, redressers, and general joints.